The WWF Attitude era is generally agreed to have ended around 2002.
In the past 10 years which big stars have been created in WWE?
I’d argue six: Brock Lesnar, John Cena, Randy Orton, Edge, Batista and CM Punk.
One of those six stars, Lesnar, spent the majority of his time not in the company. Cena alienates half the crowd. Batista quit. Edge was forced into early retirement, and Orton and Punk are solid fan favorites, but nowhere near mainstream recognition.
What is damaging to WWE is that in those 10 years, many of the stars of the Monday Night War era have disappeared: Rock, Austin, Goldberg, Hogan, Kurt Angle, Kevin Nash, Jeff Hardy, RVD, Undertaker, HHH, Eddie Guerrero, Booker T, HBK and Edge are no longer in the company or on a very part-time basis.
That’s a huge loss, and a lot of names to replace, but WWE has invested in only a few guys to replace them.
They've also pulled back on the pushes of guys like Kofi Kingston and Christian which damages their drawing power in the future. Others like Dolph Ziggler, The Miz and Cody Rhodes have been languishing in the mid-card for years.
