Adidas Reveals New Personal Logo for Houston Rockets Star James Harden | News, Scores, Highlights, Stats, and Rumors

Darren Rovell @darrenrovell

Adidas unveils new James Harden logo

James Harden already has an iconic look thanks to his beard, but he now has a personal logo, too.

Adidas released the emblem for the Houston Rockets shooting guard Tuesday. There's an H somewhere in the black-and-white optical illusion. Aside from that, it's hard to stare too long without getting a headache.

Yet it's nowhere near as dizzying as the video he posted:

James Harden @JHarden13

THE MARK #themark Follow @projectharden

Like everything else, it wasn't initially well-received on Twitter:

Zach Harper @talkhoops

James Harden’s logo is a snippet of a Pacman grid?

Pratik @PatelESPN

Figured out James Harden's new logo. It's an "I" for "Iso"

Zack Stovall @ZStovall

Fixed James Harden's logo for him, free of charge, no problemo James, don't sweat it

Personal logos are a growing trend among athletes, but Harden doesn’t need a brand image when one’s growing from his face.

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