Darren Rovell @darrenrovellAdidas unveils new James Harden logo
James Harden already has an iconic look thanks to his beard, but he now has a personal logo, too.
Adidas released the emblem for the Houston Rockets shooting guard Tuesday. There's an H somewhere in the black-and-white optical illusion. Aside from that, it's hard to stare too long without getting a headache.
Yet it's nowhere near as dizzying as the video he posted:
James Harden @JHarden13THE MARK #themark Follow @projectharden
Like everything else, it wasn't initially well-received on Twitter:
Zach Harper @talkhoopsJames Harden’s logo is a snippet of a Pacman grid?
Pratik @PatelESPNFigured out James Harden's new logo. It's an "I" for "Iso"
Zack Stovall @ZStovallFixed James Harden's logo for him, free of charge, no problemo James, don't sweat it
Personal logos are a growing trend among athletes, but Harden doesn’t need a brand image when one’s growing from his face.